Welcome to Collective
The pace of technological change is accelerating. Radical discontinuities seem to happen more frequently. This means that the useful lifespan of knowledge and capability is becoming shorter and that the obsolescence of knowledge/capability is increasingly the norm in innovation.
For incremental innovation, specialization is a winning strategy, but radical innovation requires an interdisciplinary approach and a diversity of knowledge base that in general SMEs struggle to access.
The 36-month COLLECTIVE project wants to solve the major constraints of SMEs innovation by feeding the innovation ecosystem, basing on 3 key-concepts:
- communities become the new organizational unit of the innovation process and define the ecosystem of innovation;
- generation of innovative ideas, new product development and diffusion of innovations are carried out in parallel by self-organizing communities of different actors; and
- the key aspect that will define success or failure in discontinuous innovation projects will be the amount of cognitive diversity that firms (or groups of) will be able to gather and manage.
The research leading to these results has received funding from the European Community's Seventh Framework Programme managed by REA-Research Executive Agency under Grant Agreement n° FP7-SME-2008-2-243593.